The No-BS Match Play Model Built From Player Match Footage. Not Theory or opinion.
I Fix Broken Match Play Behavior
I run a Premium Tennis Advisory Business for Pro+Elite Players and their Teams, built around the 10XTENNIS OPERATING SYSTEM.
There are 2 ways to get started with 10XTennis and Jim Rogers: (1) work with me remotely through video, or (2) hire me to work on-site at home, at Tournaments or Wherever you Practice.
I don't work with everyone. All Players must Apply.
10XTennis Match Play Analysis is an intensive deep dive into your game that creates your own personal match-play database.
Our system is repeatable because it turns match-video analysis into factual data, strategic profiles, and more control and predictability in preparation for consequential competition. It does not promise guaranteed results but offers a clear look into the details of matchplay that makes players better.
10XTennis is a NO BS operating system for understanding your match play.
Every engagement is premium match-play intelligence and consulting. Deliverables are PDF reports plus written and visual video breakdowns.
We go deep into your match video—not a quick glance or a list of generic tips.
You get an intensive video review, followed by a personal consultation where we break down what actually happened, what went well and what needs to change.
Then we turn those findings into clear next steps for both match play and practice—what to work on, what to measure, and what to look for the next time you compete.
Your match gives us the match evidence. We turn that evidence into your match play plan.
Players win the practice court every day — then lose the matches that matter. That isn't a talent problem or a technique problem. It's the gap between two completely different environments, and almost nobody trains for the second one.
The value doesn't live in months of lessons. It lives in a decisive moment — a new tournament swing, moving up a level, a recruiting window, or remediation after a run of losses. When the player, parents and coach sit with the facts together, the hard conversations happen and real decisions get made.
I go in at a decisive moment, and the whole engagement is built around it — from filming and charting beforehand to the follow-through after.
Players don't just need more hours on court. They need a fresh, evidence-based way to solve a persistent problem, the decisions the team makes together, and what is repeatable under pressure.
Dependency means the problem wasn't solved. The goal is transfer of authority — from parent to agent to coach to player — so the player owns their own numbers and decisions. My presence is a value add to the entire Player EcoSystem.
You film. I chart every point and build the evidence. We meet by video to turn the numbers into decisions — wherever you're playing.
I come to you — at home, tournament site, or academy — to watch live, chart, and launch the player's Match Play Playbook with the whole team in the room.
My old coach was out to lunch and had me hitting balls with no real purpose. I looked busy in practice but had zero idea what to do when I was playing like garbage in a match. Working with Jim remotely changed that. We built a simple match play model and my own scouting report. Now I know exactly how to adjust when things are falling apart instead of just hoping my strokes come back. That’s what finally moved the needle these past few months.
The pre-tournament scouting report before regionals was a game-changer. My coach couldn't believe how prepared I was. Completely different experience going in with data. Our coach should definitely have Jim look into this for our team.
On tour, opinions are everywhere and most of them are complete nonsense and fill your head with noise. Jim and his 10X stay locked on what actually matters to me during matches — I know he only has my best interest in sight. Of course, there’s zero filter. As he says, “Buckle Up.” I get the raw truth I can use the next day. Having that in my corner, whether he’s on site or just a FaceTime away, is one of the biggest edges I have out here.
Another academy. Another coach. Another stroke rebuild. Thousands spent, and you never really know if any of it is working. That's not an Agency or parenting failure. It's what happens when nobody owns the match play problem.
When Agents or families come to me, they're rarely asking about poor effort or fixing strokes. They're asking something much bigger. Answers to something they can't find or understand — I GSD and find them those answers.
So why keep doing the same and continue to wait for a breakthrough?
My job is to align my Match Play Intelligence with your specific pain point — it's about the Player getting Clarity on the Next Important Move during Match Play.
What most players and teams don't have in-house — and can't buy from an academy.
The Operating System is built from the player's own match data — not comparisons, not opinions, not what worked for someone else.
Film the match. Memory and emotion are not data.
Pre-made decisions so the player isn't improvising under pressure.
Patterns built on the player's strengths — wide and T, by score.
Decisions move from the coach to the player, who owns their own numbers on match day.
When the game plan and the shot choices don't match — and how the numbers expose it.
What the match video has been showing all along — that nobody wanted to see.
Winning tennis is managing the odds point after point, not chasing the perfect shot.
Facts within 24 hours, before the story rewrites itself.
Know your own patterns before your opponent does — scouted the way the pros scout.
I've led National Federation teams, run tennis academies and done the entire pro tennis thing. Nothing inspires me more than exploring individual match play — and the collective ambition of everyone around a tennis player.
Today I spend my time helping players, parents, coaches and teams achieve their ambitions inside the tennis ecosystem — and navigate the match play nightmare that nobody prepared them for.
My work is fact-based and evidence-driven. No opinions dressed up as coaching. No guesswork. No Tennis Bullshit Machine.
Tell me about the player, the level and the milestone ahead. I'll tell you honestly whether I can help.
Apply to work with Jim